…from other Whole Foods locations. Another outlet recently opened in Somerville, just a 15 minute drive away. That means Somerville residents who might have previously driven to my neighborhood now have an option closer to home. So my local Whole Foods is fighting back:
This was one of a series of signs that specifically touted Whole Foods River Street, rather than the company as a whole. I found this interesting – I’ve never noticed a chain outlet blatantly touting its own offerings over others nearby. However, it must happen often. Managers probably have to walk a fine line, subtly promoting their own location without undermining the company’s brand.